Swarovski & Chamilia Partnership

Friday, 16 December 2011

  

The Austrian firm "Swarovski" that uses its global brand to produce everything from crystal keepsakes to resort spas may never have been in a joint collaboration before in its 116 year history. This has now changed.

Swarovski says it understands that fashion concious consumers want to wear unique products that express their personality and style; so it has decided to join forces with Chamilia, the Minneapolis-based personalized jewellery company, to present a joint collection of beads that customers can mix and match to design their very own creations.

The co-branded collection highlights Swarovski’s crystal faceting skills with Chamilia’s uncanny fashion sense, says Chamilia president and CEO, Michael Paxton. A total of 205 hand crafted beads have been developed with a range of elaborate colours and exciting themes. The glow of the precision cut crystal stones are enhanced with the signature sterling silver settings of every Chamilia bead, providing customers with endless possibilities. 

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